Patterns & Doodles

Greeting Cards That Are Actually Worth Keeping.

The greeting card market has a quality problem. The good ones — the ones with illustration work that has clearly been drawn by hand, with paper that has weight to it, with messages that manage to say something without saying too much — are harder to find than they should be. The brands in this collection are the ones that solved that problem. Independent designers and makers working in small quantities, hand-illustrating botanical studies, wildlife, watercolour florals and hand-stamped notecards that are genuinely considered from design to envelope. These are cards people keep rather than recycle. Cards chosen because they look like someone thought about them, because the illustration work is distinctive, and because receiving one in the post still feels like something.

The range covers birthdays, anniversaries, thank yous, celebrations and the harder occasions — the emotional support cards that say the right thing without overreaching, the thinking of you cards that arrive at exactly the right moment. Notecards for correspondence that has been waiting for the right paper. Sets for the person who still writes by hand, which is more people than the digital age would have you believe.

For more independent makers working with genuine craft, explore our Small Batch Artisans edit, or find considered gift ideas through our Gifts for Her and Gifts for Him guides. Discover brands chosen for their values through Sustainable Brands and Shop by Purpose.