Ellaiconic

UK Premium Planners for Women Running Their Own Lives.

Ella Iconic is a UK premium-stationery brand founded in 2016 by Rugile, based in Mayfield, England, and built around a single registered-trademark hero product: the CEO of My Own Life® planner — a properly considered life-planning system designed specifically for women juggling careers, home life, health, family, and personal goals across what used to require three or four separate diaries. The proposition is the more thoughtful version of the wider planner-and-stationery category, which has historically split into two unhelpful camps (corporate-functional and Pinterest-aspirational) without much in between. Ella Iconic's editorial position fills the gap with planners that look polished enough for a boardroom, are organised functionally enough for a small-business owner, and carry enough personal-life sections (habits, fitness, finances, family commitments) to genuinely cover the breadth of what running an actual modern life requires. The brand has built a properly devoted following — over 21,000 Instagram followers, more than a thousand 4.9-star Etsy reviews, and a customer base who returns year after year for the next edition.

The range is built around the CEO of My Own Life® planner in two primary formats — the Daily Life Planner (day-a-page layout with sections for work, home, fitness, personal goals, financial management, habit tracking, and colour therapy) and the Weekly Life Planner (week-on-one-page or two-page layouts) — available in vegan-leather book-bound editions for the polished-minimal aesthetic and spiral-bound editions in vibrant prints for those who prefer the burst of colour. The full catalogue extends to A5 ring binder agendas with mix-and-match inserts (a real flexibility win — pick weekly inserts, finance pages, fitness tra