{"title":"WooWoo London","description":"\u003ch2 style=\"text-align: center;\"\u003eHandmade for Little Ones. Thoughtfully Made for Their Mothers.\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eWooWoo London was born from six months spent in India — from a deep immersion in Jaipur's culture, its people and the extraordinary tradition of block printing that has been practised there for generations. Founded in 2023 by a woman who fell in love with the craft and the community behind it, WooWoo London is a UK-based mum and baby boutique built entirely on that connection: to the artisans, to the materials, and to the idea that the things closest to your baby's skin should be made with genuine care.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eEvery piece is handmade in small batches in Jaipur using soft 100% organic cotton and natural dyes. The collection spans reusable baby essentials — muslin swaddles, sleeping bags, and everyday staples designed to be gentle on delicate skin and built to last — alongside a considered womenswear edit that carries the same hand-blocked, natural-dye aesthetic. Eco-friendly packaging and the reuse of waste fabric are built into the process from the start. Small batch production means quality control is personal, not industrial. Each piece carries the story of the maker who made it.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eShop WooWoo London through Sostter — an independent boutique platform that champions brands doing things properly. Explore our \u003ca title=\"Baby and Kids - Shop Independent Baby and Kids Brands at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/baby-and-kids\"\u003eBaby and Kids collection\u003c\/a\u003e, discover more through our \u003ca title=\"Women-Led Brands - Shop Female Founded Independent Brands at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/women-led-brands\"\u003eWomen-Led Brands\u003c\/a\u003e directory, browse our \u003ca title=\"Sustainable Brands - Shop Sustainable Independent Brands at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/sustainable-brands\"\u003eSustainable Brands\u003c\/a\u003e edit, or find something beautiful for a new arrival through our \u003ca title=\"Gifts for Her - Curated Gifts from Independent Boutiques - Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/gifts-for-her\"\u003eGifts for Her\u003c\/a\u003e collection. For the full picture of brands built with purpose, explore our \u003ca title=\"Shop by Purpose - Independent Brands With Values - Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/shop-by-purpose\"\u003eShop by Purpose\u003c\/a\u003e edit.\u003c\/p\u003e","products":[{"product_id":"woo-woo-muslin-swaddle-rose-flower","title":"Rose Flower Muslin Swaddle 115cm","description":"\u003ch2\u003eThe Muslin Every Parent Wishes They'd Discovered Earlier\u003c\/h2\u003e\u003cp\u003eAh, the muslin swaddle. Deceptively simple, rather marvellously indispensable, and honestly rather good at making you look like you know what you're doing. Our Rose Flower Muslin Swaddle is precisely the sort of thing that becomes utterly essential within weeks of bringing your baby home. It's the one item you'll reach for constantly, whether you're swaddling your little one, draping it over your shoulder, using it as a makeshift changing mat in the buggy, or any number of other jobs you hadn't anticipated.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Muslin Swaddle\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenerously Sized:\u003c\/strong\u003e At 115cm by 115cm, it's properly spacious for actual swaddling rather than fiddling about with something too small\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreathable and Lightweight:\u003c\/strong\u003e Made from organic cotton that feels rather splendid against delicate skin and moves beautifully with your baby\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenuinely Made to Last:\u003c\/strong\u003e Fabulously crafted from 100 percent organic cotton that softens with every wash and genuinely improves with age\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfectly Practical:\u003c\/strong\u003e Equally marvellous whether you're at home or out and about, making it the sort of thing parents find themselves buying multiples of\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 115cm by 115cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100 percent organic cotton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash at 30 degrees for lasting softness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eParents do rather tend to recommend these to one another. Rather sensibly, as it happens.\u003c\/p\u003e","brand":"WooWoo London","offers":[{"title":"Default Title","offer_id":46978616721636,"sku":"sku-48671711461721","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/IMG_99082.jpg?v=1762536006"},{"product_id":"woo-woo-muslin-swaddle-sea-blue","title":"Sea Blue Muslin Swaddle 110cm","description":"\u003ch2\u003eThe Rather Marvellous Muslin Every Parent Actually Needs\u003c\/h2\u003e\u003cp\u003eLook, we'll be honest with you. There's a moment in early parenthood when you realise that a good muslin swaddle is less of a luxury and more of an absolute lifeline. This sea blue beauty does rather a lot of heavy lifting, and we've rather enjoyed watching new parents discover just how indispensable it becomes.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Muslin Swaddle\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSplendidly Versatile:\u003c\/strong\u003e Swaddle your baby, drape it over the buggy, use it as a nursing cover, or spread it on the floor for tummy time. One piece, endless moments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBreathable and Gentle:\u003c\/strong\u003e Made from 100 percent organic cotton, it's soft against delicate skin and lets air circulate properly, which babies rather appreciate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGloriously Generous Size:\u003c\/strong\u003e At 110cm by 110cm, it's large enough to actually do what you need it to do, unlike those frustratingly fiddly alternatives.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuilt to Last:\u003c\/strong\u003e Quality muslin that holds up beautifully through countless washes and years of family life.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 110cm by 110cm\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100 percent organic cotton\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash at 30 degrees\u003c\/p\u003e\u003cp\u003eNew parents swear by having several of these on rotation. It's one of those purchases that feels rather small until you actually have one, then you wonder how you ever managed without it. Rather good timing to add one to your nursery now.\u003c\/p\u003e","brand":"WooWoo London","offers":[{"title":"Default Title","offer_id":46978616754404,"sku":"sku-48671773720921","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/ad57e4_8b0e8b9a08714a4c868ff0750a869cd8_mv2.png?v=1762536004"},{"product_id":"woowoo-muslin-swaddle-sage-green","title":"WooWoo Muslin Swaddle - Sage Green","description":"\u003cp\u003eOur WooWoo Muslin in Sage green.\u003c\/p\u003e\n\u003cp\u003eEssential for the first year with your baby. Extra large and made from breathable lightweight muslin. Perfect for swaddling your baby or when out and about in the buggy. They make the perfect gift for any new parent.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarge Size: 110cm x 110cm\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% organic cotton\u003c\/li\u003e\n\u003cli\u003eWash: 30 degrees\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WooWoo London","offers":[{"title":"Default Title","offer_id":46978616688868,"sku":"sku-48675680715097","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/woo-woo-green-swaddle.webp?v=1762536004"},{"product_id":"peach-pink-wash-bag","title":"Peach Pink Wash Bag","description":"\u003cp\u003eRather good things happen when you have a wash bag that actually works. This hand block printed quilted toiletry bag is splendid for keeping your essentials organised, whether you're packing for yourself or your little one.\u003c\/p\u003e\u003cp\u003eWhy Choose Our Wash Bag?\u003c\/p\u003e\u003cp\u003eWaterproof Lining: Because damp socks in your carry-on are nobody's idea of fabulous, we've lined this bag properly to keep moisture at bay.\u003c\/p\u003e\u003cp\u003eFour Internal Pockets: Organisation without the faffing about. Everything finds its place, and you'll actually remember where you put things.\u003c\/p\u003e\u003cp\u003eHand Block Printed: Each bag is beautifully crafted with a unique print, so yours is rather more distinctive than your neighbour's.\u003c\/p\u003e\u003cp\u003ePure Cotton Construction: 100 percent cotton means it's breathable, hardwearing, and honestly quite the showstopper.\u003c\/p\u003e\u003cp\u003eProduct Details:\u003c\/p\u003e\u003cp\u003eSize: 27 by 16 cm\u003c\/p\u003e\u003cp\u003eFabric: 100 percent cotton\u003c\/p\u003e\u003cp\u003eCare: Machine wash at 30 degrees Celsius\u003c\/p\u003e\u003cp\u003eThis is the sort of wash bag people actually compliment you on. Treat yourself to something marvellously made today.\u003c\/p\u003e","brand":"WooWoo London","offers":[{"title":"Default Title","offer_id":46978616819940,"sku":"sku-49020256190809","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/IMG_4737.jpg?v=1762536006"},{"product_id":"woowoo-muslin-swaddle-sky-blue","title":"WooWoo Muslin Swaddle - Sky Blue","description":"\u003cp\u003eOur WooWoo Muslin in baby blue.\u003c\/p\u003e\n\u003cp\u003eEssential for the first year with your baby. Extra large and made from breathable lightweight muslin. Perfect for swaddling your baby or when out and about in the buggy. They make the perfect gift for any new parent.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarge Size: 110cm x 110cm\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% organic cotton\u003c\/li\u003e\n\u003cli\u003eWash: 30 degrees\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WooWoo London","offers":[{"title":"Default Title","offer_id":46978616852708,"sku":"sku-48675677667673","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/woo-woo-blue-swaddle.webp?v=1762536004"},{"product_id":"lemon-yellow-wash-bag","title":"Lemon Yellow Wash Bag","description":"\u003ch2\u003eYour New Favourite Travel Companion, Rather Splendidly Waterproof\u003c\/h2\u003e\u003cp\u003eWe've rather gone and created a wash bag that actually does what it promises, which we're told is rather novel. Hand block printed in a glorious lemon yellow, this quilted toiletry bag is the sort of thing you'll find yourself reaching for even when you're not going anywhere. It's beautifully made, fabulously practical, and utterly fetching to boot.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Wash Bag\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWaterproof Lining with Four Internal Pockets:\u003c\/strong\u003e Keep your essentials dry and properly organised, whether you're whisking away for a weekend or simply tidying up the bathroom chaos.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHand Block Printed Detail:\u003c\/strong\u003e Each bag is delightfully unique. No two are quite identical, which means yours is genuinely one of a kind.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e100 Percent Cotton Exterior:\u003c\/strong\u003e Breathable, gorgeous to touch, and made to last rather longer than most things in life.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfect for Everyone:\u003c\/strong\u003e Works splendidly for adult necessities or baby items alike. Mums, dads, and anyone who's ever struggled with a tangled hairbrush will appreciate this.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 27 x 16 cm\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100 percent cotton\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Wash at 30 degrees Celsius\u003c\/p\u003e\u003cp\u003eA wash bag this rather good tends to find its way into gift bags and suitcases rather quickly. Best not to delay if you're keen on having one of your own.\u003c\/p\u003e","brand":"WooWoo London","offers":[{"title":"Default Title","offer_id":46978616787172,"sku":"sku-49018869350745","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/IMG_4849.jpg?v=1762536005"},{"product_id":"quilt-rose-pink","title":"Rose Pink Hand Block Printed Organic Cotton Baby Quilt","description":"\u003ch2\u003eA Rather Splendid Quilt That Actually Does What It Says On The Tin\u003c\/h2\u003e\u003cp\u003eLook, we're not ones to boast, but this hand block printed baby quilt might just be the most gloriously useful thing you'll add to your nursery. Made from 100 percent pure organic cotton, it's breathable, soft, and rather fetching to look at. Each quilt arrives with a coordinating striped reverse, because apparently we couldn't choose just one side.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Rose Pink Quilt\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eNaturally Safe For Little Ones:\u003c\/strong\u003e Crafted using natural vegetable dyes by skilled artisans, so you can sleep soundly knowing nothing dodgy is touching your baby's skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWorks Harder Than You'd Expect:\u003c\/strong\u003e Start with it as a baby quilt, graduate to a play mat, and eventually watch your older children claim it as their favourite snuggly blanket. Rather good value for money, really.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBeautifully Made:\u003c\/strong\u003e Hand block printed means each quilt is utterly unique. No two are quite the same, which is rather marvellous when you think about it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEasy To Care For:\u003c\/strong\u003e A gentle machine wash is all it needs. No faffing about with complicated instructions.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 120 x 150 centimetres\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100 percent organic cotton\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Gentle machine wash\u003c\/p\u003e\u003cp\u003eThis is the sort of quilt people ask you about. The sort worth wrapping up carefully, whether for your own little one or as a gift that won't end up in the back of a cupboard gathering dust.\u003c\/p\u003e","brand":"WooWoo London","offers":[{"title":"Default Title","offer_id":46978616951012,"sku":"200FFB","price":55.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/quilt-rose-pink2.webp?v=1762536004"},{"product_id":"alana-blue-pyjamas","title":"Alana Blue Long Sleeve Pyjamas","description":"\u003ch2\u003eSleep in Rather Good Style\u003c\/h2\u003e\u003cp\u003eWe've rather outdone ourselves with this one. A splendid long-sleeve pyjama set that manages to be both utterly fetching and genuinely comfortable - which, if you know anything about sleepwear, is rather a feat.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Blue Pyjamas\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFrilly Collared Shirt:\u003c\/strong\u003e Long sleeves with a charming frilly collar that elevates your nighttime routine from mundane to marvellous. Properly handsome without being fussy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWide Leg Trousers:\u003c\/strong\u003e Gloriously roomy and rather forgiving. Elastic waist and drawstring because we believe comfort should never be complicated.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOrganic Cotton:\u003c\/strong\u003e Made from 100 percent organic cotton, block printed by artisans in Jaipur. Beautifully crafted, genuinely sustainable, and delightfully soft against the skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMix and Match Magic:\u003c\/strong\u003e Pair with your little one for matching moments, or layer with our quilted dressing gown when we eventually get around to launching it.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100 percent organic cotton\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize M:\u003c\/strong\u003e Fits sizes 8 to 12\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize L:\u003c\/strong\u003e Fits sizes 14 to 16\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePrint Method:\u003c\/strong\u003e Hand block printed\u003c\/p\u003e\u003cp\u003eRather good pyjamas like these do have a habit of becoming family favourites, so best not delay.\u003c\/p\u003e","brand":"WooWoo London","offers":[{"title":"S","offer_id":49042617663716,"sku":"sku-58162174755161","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":49256838332644,"sku":"sku-58447442477401","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":46978616918244,"sku":"sku-53863604912473","price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/IMG_91593.jpg?v=1764252959"},{"product_id":"quilt-sea-blue","title":"Sea Blue Hand Block Printed Baby Quilt","description":"\u003ch2\u003eThe Quilt That Does Rather More Than You'd Expect\u003c\/h2\u003e\u003cp\u003eRight, so we've made a baby quilt that's rather good at being a baby quilt, but—and here's the clever bit—it's equally fabulous as a play mat, a snuggly blanket for older children, or indeed anything requiring softness and a bit of understated gorgeousness. It's the overachiever of quilts, if you will.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Sea Blue Quilt\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHand Block Printed by Actual Artisans:\u003c\/strong\u003e Each quilt is individually printed using natural vegetable dyes, making every single one a tiny bit different. Rather like snowflakes, but considerably more practical and far less melancholy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e100 Percent Organic Cotton:\u003c\/strong\u003e Breathable, soft, and completely free from the sort of chemicals you'd rather not discuss at dinner parties. 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Treat yourself, or gift it to someone who deserves something fabulously made.\u003c\/p\u003e","brand":"WooWoo London","offers":[{"title":"Default Title","offer_id":46978616983780,"sku":"100FFB","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/quilt.webp?v=1762536004"},{"product_id":"inca-red-pyjamas","title":"Inca Red Long Sleeve Pyjamas","description":"\u003ch2\u003eSplendid Pyjamas That Feel Rather Good\u003c\/h2\u003e\u003cp\u003eLook, we're not ones to boast, but these Inca Red pyjamas might just be the most marvellously comfortable thing you'll slip into this season. A frilly long-sleeve collared shirt paired with gloriously wide-leg trousers that somehow manage to be both elegant and utterly forgiving. Rather like meeting someone charming at a party who turns out to actually be interesting.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Pyjamas\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eThoughtfully Designed:\u003c\/strong\u003e An elastic waist and adjustable drawstring mean you'll never spend bedtime faffing about with uncomfortable fabric. Bliss.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMade the Right Way:\u003c\/strong\u003e Crafted from 100 percent organic cotton and block printed by hand in Jaipur. Each pair is beautifully made and delightfully unique.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePerfectly Stylish:\u003c\/strong\u003e That rather fetching Inca Red hue works rather well on its own or paired with our quilted dressing gown coming soon. Imagine matching with your little one. Quite the showstopper.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100 percent organic cotton\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCraftsmanship:\u003c\/strong\u003e Block printed in Jaipur\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLong Sleeve:\u003c\/strong\u003e Frilly collared shirt\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBottoms:\u003c\/strong\u003e Wide leg trousers with elastic waist and drawstring\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSizing:\u003c\/strong\u003e Size S fits 8-10, Size M fits 10-12, Size L fits 12-14, Size XL fits 14-16. Model pictured in Size M.\u003c\/p\u003e\u003cp\u003eThese are rather good pyjamas. 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