{"title":"Noel","description":"\u003ch2 style=\"text-align: center;\"\u003eUrban Bags, Built to Mountaineering Specifications.\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eNOEL is the urban-bag arm of Matrix Pro, an Estonian mountaineering pack manufacturer whose backpacks have been carried up Mount Everest by Alar Sikk and up K2 and Everest by Andras Kaasik — which is to say, by climbers whose lives have at various points depended on the gear behaving well in conditions that ordinary bag manufacturers don't engineer for. Where Matrix Pro builds for the mountain, NOEL takes the same Tartu workshop, the same long-standing specialist makers, and the same construction discipline, and applies it to a range of everyday urban bags. The result is a small line of pieces — backpacks, shoulder bags, multifunctional carryalls — that are genuinely overspecified for daily life, made from Cordura (the waterproof technical fabric used in mountaineering and military equipment), built around generous padded laptop compartments, and finished with the kind of stitching and hardware that comes from a workshop that doesn't really know how to make a bag any other way.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe signature pieces are the Cliff — a 25-litre backpack with a padded 17-inch laptop sleeve, several smaller internal pockets, and a substantial front compartment for the things you reach for first — and the Triple, a slightly more clever piece, a multifunctional bag with both fabric backpack straps and an adjustable leather top handle, so the same bag works as a backpack on the commute, a shoulder bag at lunch, and a handbag in the evening. A smaller Cafe backpack at 18 litres covers the lighter end of the range. All are waterproof; all carry a two-year warranty; all come from the same Tartu studio in which actual mountaineering equipment continues to be made — which is the kind of context that distinguishes NOEL from the wider field of urban-bag startups offering Cordura construction as a marketing line rather than as a workshop standard. The category they belong to is closer to Aer or Bellroy than to Herschel or Fjällräven, with rather more substantive heritage behind it than either.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eFor more pieces from independent makers, browse our \u003ca title=\"Men's Bags - Independent Mens Bags at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/mens-bags\"\u003eMen's Bags\u003c\/a\u003e and \u003ca title=\"Women's Bags - Independent Womens Bags at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/womens-bags\"\u003eWomen's Bags\u003c\/a\u003e collections. Find considered pieces in our \u003ca title=\"Gifts for Him - Curated Gifts for Men at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/gifts-for-him\"\u003eGifts for Him\u003c\/a\u003e edit, find more independent makers by \u003ca title=\"Shop by Location - Independent Brands by Location at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/shop-by-location\"\u003eLocation\u003c\/a\u003e, and discover brands chosen for how they make things through \u003ca title=\"Sustainable Brands - Independent Sustainable Brands at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/sustainable-brands\"\u003eSustainable Brands\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"multifunctional-3in1-bag-triple-black","title":"Multifunctional 3 in 1 Black Bag","description":"\u003ch2\u003eA Rather Marvellous Bag for Practically Everything\u003c\/h2\u003e\u003cp\u003eEver wished your bag could keep up with your wildly unpredictable (yet thoroughly fabulous) day? Well, here's your answer. This multifunctional 3 in 1 bag gives you the confidence of a finely tuned butler who just so happens to transform into a sherpa, personal assistant, and style consultant without so much as a raised eyebrow.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Multifunctional 3 in 1 Bag?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eThree Ways to Wear It:\u003c\/strong\u003e Whether you're feeling casually on-the-go, subtly stylish, or dashingly prepared, this bag shifts from backpack to shoulder bag to handbag faster than you can say \"last-minute meeting at the café\".\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRoomy Yet Respectable:\u003c\/strong\u003e Cleverly padded to fit laptops up to 17 inches (honestly, that's quite a bit of laptop), plus compartments for tablets, snacks, emotional support notebooks—whatever tickles your fancy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBuilt for British Weather (or Worse):\u003c\/strong\u003e Made of durable waterproof Cordura with gentle padding on the back and bottom, it firmly resists surprise downpours and sudden curb encounters alike.\u003c\/p\u003e\u003ch3\u003eProduct Details:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 14 x 26 x 44 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapacity:\u003c\/strong\u003e 14 liters\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Waterproof Cordura\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandmade In:\u003c\/strong\u003e Tartu, Estonia\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRather good, isn’t it? Especially knowing it’s crafted by the same experienced hands trusted by mountaineers. Except now it’s rescuing your daily routine instead of braving the Baltic peaks. Snap one up before they inevitably fall into the hands of everyone else with impeccable taste.\u003c\/p\u003e","brand":"Noel","offers":[{"title":"Default Title","offer_id":45870202650852,"sku":"triple-3in1-noel-must","price":113.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/pilt-21.jpg?v=1734602402"},{"product_id":"walker-12l-backpack","title":"Compact 12L Canvas Backpack","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003ch2\u003eRather Good Looking and Ready for Anything\u003c\/h2\u003e\n\u003cp\u003eRight, so this little marvel – the 12L Canvas Backpack – is perfect for anyone who carries more than just keys and existential dread. Designed for daily dashes, train scrambles, and even the odd weekend art supply emergency, it’s compact, cleverly organised, and subtly stylish in that not-trying-too-hard sort of way.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Our Compact 12L Canvas Backpack?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfortable Support\u003c\/strong\u003e: With padded shoulder straps and a cushioned back and base, it won’t feel like you’re backpacking across the Alps even if you’re only trekking to the coffee shop.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Material\u003c\/strong\u003e: Crafted from water-repellent canvas, it’s wonderfully unfazed by unexpected rain or accidental coffee encounters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleverly Spacious\u003c\/strong\u003e: Holds a glorious 12 liters of organised potential, including space for up to a 14 inch laptop. Because chaos belongs in novels, not bags.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabulously Made\u003c\/strong\u003e: Each one hand-assembled in Estonia with rather a lot of care and charm. It’s practically artisan, really.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial\u003c\/strong\u003e: Water-repellent canvas to keep things nice and dry inside.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions\u003c\/strong\u003e: 13 x 31 x 38 cm. Sturdy enough for real life but not large enough to knock over strangers on the way.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapacity\u003c\/strong\u003e: 12 liters. Enough room for essentials and two possibly regrettable impulse purchases.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin\u003c\/strong\u003e: Lovingly handmade in Estonia, with just the right whisper of Baltic precision.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf your current backpack is less 'delightfully practical' and more 'why-is-this-still-shedding-threads', then this is your official moment. \u003cstrong\u003eGrab yours now and step up your everyday carry with quiet confidence.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Noel","offers":[{"title":"Default Title","offer_id":45870202683620,"sku":"walker-seljakott-noel","price":92.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/pilt-35.jpg?v=1734602400"},{"product_id":"cliff-25l-backpack-beige","title":"Cliff 25L Backpack Beige","description":"\u003ch2\u003eJust the Right Backpack for the Mildly Adventurous (and Occasionally Organised)\u003c\/h2\u003e \u003cp\u003eNow, look, we’re not saying this backpack will transform your life, but if you’re the sort who likes a bit of a weekend wander or simply enjoys knowing where on earth you put your charger, this rather fetching number is worth a peek. Beautifully crafted with a whisper of outdoor heritage and a solid nod to urban usefulness, it’s ready when you are. Or at least, when you get around to packing.\u003c\/p\u003e \u003ch3\u003eWhy Choose Our Cliff 25L Backpack Beige?\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eDurable Build:\u003c\/strong\u003e Made from fabulously tough Cordura, this backpack handles the odd downpour and general life turbulence with quiet, waterproof resilience.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSpacious Interior:\u003c\/strong\u003e With a marvellous 25 litre capacity, it fits your 17 inch laptop in a padded pocket (so clever), plus there’s room to stash snacks, cables, and a suspicious number of pens in its many compartments.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThoughtful Design:\u003c\/strong\u003e The front exterior pocket is gloriously convenient with a zippered section and two open slots, ideal for last-minute train tickets or that notebook you keep meaning to fill.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eGenuinely Handcrafted:\u003c\/strong\u003e Made in Estonia (chilly, scenic place), every bag is a quiet triumph of craftsmanship, probably noticed only by those who truly value a lovely seam.\u003c\/p\u003e \u003ch3\u003eProduct Details:\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 15 x 30 x 59 cm\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCapacity:\u003c\/strong\u003e 25 litres\u003c\/p\u003e \u003ch3\u003eReady When You Are\u003c\/h3\u003e \u003cp\u003eWhether it's a charming commute or a spontaneous weekend escape, this properly handsome backpack has your back. Grab one while they’re still fabulously available and elevate your everyday travels with a little understated style.\u003c\/p\u003e","brand":"Noel","offers":[{"title":"Default Title","offer_id":45870202749156,"sku":"cliff-noel-beige","price":171.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/cbd5b400066af702ac7e9be64552e205.png?v=1735914338"},{"product_id":"cafe-handmade-backpack-black","title":"Cafe Handmade Backpack Black","description":"\u003ch2\u003eBeautifully Crafted for Daily Escapades and Slightly Grand Adventures\u003c\/h2\u003e\u003cp\u003eWhether you're off to a lecture, the office, or, dare I say, a weekend in the wild (with artisanal coffee, naturally), this rather good backpack has your back. Beautifully made by hand, it's a splendid mix of rugged charm and functional brilliance, quietly stylish without making a fuss about it.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Cafe Handmade Backpack?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSturdy Material:\u003c\/strong\u003e Made from fabulously durable Cordura for resistance to drizzle, drops, and the occasional overfilled sandwich.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClever Storage:\u003c\/strong\u003e 18 liters of carrying capacity, four nifty pockets, and a padded back-panel pocket that fits laptops up to 17 inches—so yes, your monolithic device will fit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandsome Design:\u003c\/strong\u003e Each backpack is individually handcrafted in Tartu, Estonia, and honestly, it shows. In a properly handsome way.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Durable Cordura\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 16 x 33 x 45 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapacity:\u003c\/strong\u003e 18 liters\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Handmade in Estonia\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA wonderfully reliable companion for city sprints or countryside meanders. Rather popular with those in the know. \u003cstrong\u003eSecure yours now before they become the stuff of legend.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Noel","offers":[{"title":"Default Title","offer_id":45870203470052,"sku":"cafe-must-seljakott-noel","price":171.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/b697a285165a2065c0eef9652636b684.jpg?v=1735913806"},{"product_id":"multifunctional-3in1-bag-triple-beige","title":"Multifunctional 3 in 1 Bag Triple Beige","description":"\u003ch2\u003eRather Clever Bag for All Sorts of Days\u003c\/h2\u003e\u003cp\u003eOne bag. Three personalities. This multifunctional wonder is delightfully stylish and modestly heroic in its own right. Whether slung over your shoulder, perched on your back, or carried by hand as you dash between coffee dates and questionable adulting, it adapts like a social chameleon. Ideal for commuters, creatives, and those of us who still haven't figured out what the day holds.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Multifunctional Bag?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eThree Ways to Wear:\u003c\/strong\u003e Backpack, shoulder bag, or handbag — it's frankly showing off, but rather usefully so.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProperly Organised:\u003c\/strong\u003e Holds laptops up to 17 inches, a place for your tablet, an A5 zippered bit for who-knows-what, plus three more nooks for life's little essentials.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRain? 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It's a gloriously adaptable sidekick that rises to every occasion. \u003cstrong\u003eGet yours now\u003c\/strong\u003e before your next adventure catches you unprepared.\u003c\/p\u003e","brand":"Noel","offers":[{"title":"Default Title","offer_id":45870203601124,"sku":"triple-3in1-noel-beige","price":113.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/Noel-Triple-Rolltop-Seljakott-Beezh-Cordura-Eestvaade2.png?v=1734602390"},{"product_id":"cafe-backpack-with-g-hook-khaki-beige","title":"Cafe Backpack with G Hook in Khaki and Beige","description":"\u003ch2\u003eRather Good Looks Meet Everyday Function\u003c\/h2\u003e\u003cp\u003eImagine a backpack that’s rugged yet delightfully stylish, as if it accidentally fell out of a mountaineer's wardrobe and landed in your urban commute. The Cafe Backpack in khaki and beige is fabulously made for those who want their carry-all to be practical, beautifully crafted, and just a dash more handsome than it probably should be.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Cafe Backpack?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDurable Cordura Fabric\u003c\/strong\u003e: Weather-resistant and tougher than your average Tuesday, it shields your essentials with marvellous intent.\u003cbr\u003e\u003cstrong\u003eEffortless Everyday Space\u003c\/strong\u003e: An 18-litre capacity that swallows laptops, lunch, and your slightly over-ambitious daily goals.\u003cbr\u003e\u003cstrong\u003ePocket Variety Galore\u003c\/strong\u003e: Four quick-access pockets, a padded sleeve for laptops up to 17 inches, an upright bottle pocket (less spillage, more sophistication), and a softly padded zip-up haven for your valuables.\u003cbr\u003e\u003cstrong\u003eHandmade in Estonia\u003c\/strong\u003e: Ah yes, not mass-produced but tenderly crafted by expert hands—rather refreshing, really.\u003cbr\u003e\u003cstrong\u003eG Hook Buckle\u003c\/strong\u003e: That one fetching detail that says, I'm not like other backpacks. And it probably isn't.\u003c\/p\u003e\u003ch3\u003eProduct Details:\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e: 16 x 33 x 45 cm\u003cbr\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: Durable Cordura\u003cbr\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: Handmade in Estonia\u003c\/p\u003e\u003cp\u003eReady to elevate your daily dash with something properly handsome and utterly practical? 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Designed to carry your world with the subtle confidence of someone who once packed a lunch and a laptop and still arrived looking marvellous.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Our Zip Backpack?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaterproof Cordura Fabric:\u003c\/strong\u003e Keeps your laptop dry and your book collection heroically intact in every downpour, drizzle, or splashy coffee incident.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpacious Main Compartment:\u003c\/strong\u003e Fits your daily essentials, emotional baggage, and maybe a plant. 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