{"title":"Luuv","description":"\u003ch2 style=\"text-align: center;\"\u003eEstonian Natural Skincare from a Tallinn Family Lab. With Properly Serious Ingredients.\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eLuuv is the rather lovely Estonian natural-skincare brand of cosmetic specialist Marju Sepp, founded in 2017 as a family business and run from her own factory in Tallinn — where every formula is developed in-house by a team of biochemists, every product is vegan and cruelty-free, and almost everything carries the Ecocert\/Cosmos certificate (which is the rigorous one). The proposition is the slightly rare combination one keeps hoping to find in this category: clean ingredients, properly innovative actives (exosomes, peptides, bakuchiol, C+D vitamins, hyaluronic acid, AHA\/PHA acids), and the kind of playful textures and natural scents that make the daily routine feel less like a chore. Won the Green Beauty Awards and the Beauty Shortlist for actually doing what it says it will.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eFor more pieces from independent makers, browse our \u003ca title=\"Cosmetics - Independent Beauty Brands at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/cosmetics\"\u003eCosmetics\u003c\/a\u003e collection or discover complementary makers in our \u003ca title=\"Baltic Brands - Independent Estonian, Latvian and Lithuanian Brands at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/baltic-brands\"\u003eBaltic Brands\u003c\/a\u003e edit. Find brands chosen for how they make things via \u003ca title=\"Sustainable Brands - Independent Sustainable Brands at Sostter\" href=\"https:\/\/rokkatei-eshop.mom\/collections\/sustainable-brands\"\u003eSustainable Brands\u003c\/a\u003e, find values-led picks\u003c\/p\u003e","products":[{"product_id":"natural-deeply-moisturizing-body-cream-with-plum-oil-200ml","title":"Natural Deeply Moisturizing Plum Oil Body Cream 200ml","description":"\u003cdiv style=\"text-align: left;\"\u003e\n  \u003ch2\u003eGlorious Daily Hydration For Skin in Need of a Bit of Love\u003c\/h2\u003e\n  \u003cp\u003eLet’s face it, most of us are doing the skin care equivalent of remembering to water a houseplant once the leaves start browning. Thankfully, this rather fabulous natural body cream is here to elevate your efforts. Light, lovely, and pleasantly plum-scented, it’s like giving your skin a well-deserved standing ovation after a long day doing its very best.\u003c\/p\u003e\n\n  \u003ch3\u003eWhy Choose Our Natural Deeply Moisturizing Body Cream?\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003ePlum Seed Oil:\u003c\/strong\u003e Packed with nourishing omega fatty acids and essential vitamins to leave skin feeling splendidly smooth and just a smidge more radiant than before.\u003c\/p\u003e\n  \u003cp\u003e\u003cstrong\u003eCranberry Extract:\u003c\/strong\u003e A marvellously antioxidant-rich berry to support and brighten your skin, perfect for facing the day… or Netflix.\u003c\/p\u003e\n  \u003cp\u003e\u003cstrong\u003eFoamy Texture:\u003c\/strong\u003e Whips into skin faster than you can say hydration, without any hint of greasiness. No slipping across the floorboards here.\u003c\/p\u003e\n\n  \u003ch3\u003eProduct Details:\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Airy and foamy, like enthusiasm in a jar\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMoisture Level:\u003c\/strong\u003e Deeply hydrating without being clingy\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAbsorption:\u003c\/strong\u003e Quick as a flash with no oily aftermath\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eScent:\u003c\/strong\u003e A subtle plum fragrance, as though your skin’s had a brief encounter with a fruit stall\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVegan Credentials:\u003c\/strong\u003e Entirely plant-based so you can moisturise with a clear conscience\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Lovingly made in Estonia, with proper care and know-how\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eApply a modest amount to clean skin and massage gently in circular motions. The result? Soft, nourished skin and possibly a smug smile. You may not receive a thank-you card from your elbows, but they’ll know.\u003c\/p\u003e\n  \u003cp\u003e\u003cstrong\u003eClaim yours now and show your skin the marvellous care it didn’t know it deserved.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LUUV","offers":[{"title":"Default Title","offer_id":45992048165092,"sku":"4744695010215","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/luuv_cream-002-1.jpg?v=1737643983"},{"product_id":"deodorant-citrus-50ml","title":"Citrus Natural Deodorant 50ml","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003ch2\u003eA Gloriously Fresh Start Every Morning\u003c\/h2\u003e\n\u003cp\u003eIf your armpits could talk, they’d probably ask for something a bit more refined. Enter this citrus natural deodorant—a properly handsome sort, offering crisp, confident freshness without the usual chemical theatrics. No unpleasant tingles, no bizarre residue, just 24 hours of delightfully understated charm. Rather good, if we say so ourselves.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Our Citrus Natural Deodorant?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24 Hour Odour Defence:\u003c\/strong\u003e Keeps you smelling like a person with their life together, from your first coffee to last call.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin-Loving Ingredients:\u003c\/strong\u003e Sage extract politely handles bacteria while rice starch and aloe vera soothe and smooth, like a spa day for your underarms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlorious Citrus Scent:\u003c\/strong\u003e Zesty and sunny, it’s sort of the olfactory equivalent of a wink and a smile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle and Considerate:\u003c\/strong\u003e Free from aluminum, alcohol, and baking soda, so ideal for sensitive skin and the occasionally dramatic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and Cruelty-Free:\u003c\/strong\u003e Entirely kind to animals, though less so to body odour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic:\u003c\/strong\u003e Keeps pores unbothered and skin in splendid spirits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick-Drying:\u003c\/strong\u003e No chalky surprises on your shirt, just a discreetly dry finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Estonia:\u003c\/strong\u003e Lovingly crafted in a part of the world rather known for caring about what goes on your body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNo need to wait until things get awkward. Embrace the subtly splendid you right now with this fabulous citrus deodorant.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LUUV","offers":[{"title":"Default Title","offer_id":45992049148132,"sku":"4744695010536","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/luuv_deodorant_citrus.png?v=1737644401"},{"product_id":"nourishing-and-protecting-honey-body-cream-200ml","title":"Nourishing Honey Body Cream 200ml","description":"\u003ch2\u003eA Gloriously Soft Touch for Your Skin\u003c\/h2\u003e\u003cp\u003eIf you've ever dreamt of skin as splendidly pampered as royalty at a countryside spa, this Nourishing Honey Body Cream may just be your new favourite thing. It’s richly textured without being clingy, generously moisturising without turning you into a walking oil slick, and it smells vaguely like breakfast at a very attractive beekeeper’s cottage.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Honey Body Cream?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eBeeswax Barrier:\u003c\/strong\u003e Forms a natural shield to help protect your skin from wind, weather and that particularly rogue office heating system.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eShea Butter Hydration:\u003c\/strong\u003e Deeply moisturises for supple, soft skin that’s quite unnecessarily strokeable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNatural Wonder:\u003c\/strong\u003e With 99.87 percent natural ingredients, it's fabulously clean and delightfully green, without shouting about it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSoothing Honey:\u003c\/strong\u003e Gently calms skin while helping with elasticity — all wrapped up in a scent reminiscent of toast and peace.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeavenly Aroma:\u003c\/strong\u003e A subtle, sweet scent that elevates your daily moisturising ritual into something alarmingly enjoyable.\u003c\/p\u003e\u003ch3\u003eProduct Details:\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Silky and lightweight, absorbing faster than your latest online shopping regrets.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSkin Type:\u003c\/strong\u003e Designed especially for dry or mature skin in need of a little kindness and a lot of nourishment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Thoughtfully made in Estonia, where cold weather survival is practically a competitive sport.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply daily to clean, dry skin using indulgent, sweeping motions. Take a moment. Bask in your own marvellousness. Repeat as needed, preferably while humming something optimistic.\u003c\/p\u003e\u003cp\u003eFor skin that feels utterly lush and suspiciously well cared for, order now before your elbows stage a protest.\u003c\/p\u003e","brand":"LUUV","offers":[{"title":"Default Title","offer_id":45992053113060,"sku":"4744695010284","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/luuv_cream-001.jpg?v=1737643959"},{"product_id":"sea-buckthorn-and-carrot-body-cream-with-mango-butter-200ml","title":"Sea Buckthorn and Carrot Body Cream 200ml","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003ch2\u003eA Gloriously Creamy Dream for Skin\u003c\/h2\u003e\n\u003cp\u003eThis rather fabulous blend of sea buckthorn, carrot oil and mango butter is here to rescue your skin from the dry, dull doldrums. Smooth, light and gloriously nurturing, our body cream embraces your skin like an old friend with a warm cup of tea. The scent? Oh, just a gentle citrus whisper that hints at having your life somewhat together.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Our Body Cream?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Nourishment:\u003c\/strong\u003e Mango butter gives your skin the plush, velvety feel of a freshly turned hotel bed, minus the tiny shampoo bottles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Marvel:\u003c\/strong\u003e Sea buckthorn is delightfully rich in vitamins A and C, helping your skin look revitalised and, dare we say, rather radiant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlow Getter:\u003c\/strong\u003e Carrot oil whispers a little life back into tired skin, so you can pretend you regularly get your full eight hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll Skin Types Welcome:\u003c\/strong\u003e Whether you're dry, oily or somewhere perplexingly in-between, this cream behaves beautifully without any unwanted disruptions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh Scent:\u003c\/strong\u003e A zesty citrus fragrance that subtly announces you've got things under control, even if your sock drawer suggests otherwise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Light, foamy and pleasingly smooth to the touch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 99.79 percent of natural origin, because perfection is overrated but effort is appreciated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e Entirely vegan and proudly cruelty-free, with zero tolerance for test tubes and nonsense.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Expertly crafted in Estonia, with the quiet precision of someone who can fold a fitted sheet.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply daily to clean skin, massaging in with small, determined circles until both you and your skin feel impressively well-adjusted.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGloriously healthy, touchably soft skin awaits. Treat yourself, before winter realises you're unprepared again.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LUUV","offers":[{"title":"Default Title","offer_id":45992053145828,"sku":"4744695010178","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/luuv_cream-003.jpg?v=1737643939"},{"product_id":"deodorant-soothing-50ml","title":"Soothing Natural Deodorant for All Genders 50ml","description":"\u003ch2\u003eFreshness with a Hint of Humble Brilliance\u003c\/h2\u003e\u003cp\u003eAh, deodorant. That essential little sidekick in the grand story of daily hygiene. If yours behaves more like a distant stranger than a reliable mate, allow this marvellously mellow option to introduce itself. It’s charming without being too forward, cleverly effective without shouting about it, and terribly good at keeping you fresh through life’s wobblier moments.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Soothing Natural Deodorant?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eNaturally Effective:\u003c\/strong\u003e A rather clever blend of rice starch and sage extract delivers discreet, dependable odour control that doesn’t leave your underarms feeling like they’ve been interrogated.\u003cbr\u003e\u003cstrong\u003eGentle on Skin:\u003c\/strong\u003e No aluminum, alcohol, or baking soda in sight. Just a soft-spoken formula that’s splendidly kind to even the most bashful of skins.\u003cbr\u003e\u003cstrong\u003eHydrating and Soothing:\u003c\/strong\u003e Aloe vera steps in like a courteous guest, calming things down and adding a bit of hydration without making a fuss.\u003cbr\u003e\u003cstrong\u003eQuick-Drying and Non-Staining:\u003c\/strong\u003e It gets cracking in no time, leaving your clothes and dignity in pristine condition.\u003c\/p\u003e\u003ch3\u003eProduct Details:\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e A whisper of delicate florals, perfect for those who fancy a fresh wisp of air over a wallop of cologne.\u003cbr\u003e\u003cstrong\u003eEthical Credentials:\u003c\/strong\u003e Entirely vegan and delightfully principled, so your armpits — and your conscience — stay squeaky clean.\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Lovingly made in Estonia under impressively high standards. Genuinely admirable, frankly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTempt your underarms with a touch of refined self-care. Order now before your more sensible friends do.\u003c\/strong\u003e\u003c\/p\u003e","brand":"LUUV","offers":[{"title":"Default Title","offer_id":45992054391012,"sku":"4744695010543","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/Luuv-deodrant-sostter.jpg?v=1737644205"},{"product_id":"deodorant-unisex-50ml","title":"Natural Deodorant for Fresh Underarms 50ml","description":"\u003ch2\u003eSplendidly Fresh and Decidedly Civilised\u003c\/h2\u003e\u003cp\u003eStep into the day with the pleasing confidence of someone who remembered to wear deodorant—and chose one that doesn’t smell like a chemical spill. This natural deodorant offers gentle protection and understated sophistication, deftly walking the line between subtle and splendid.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Natural Deodorant for Fresh Underarms?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e24 Hour Freshness\u003c\/strong\u003e: Keep your cool and your composure with all-day odour defence that doesn’t try too hard.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlant-Based Pleasantries\u003c\/strong\u003e: Rice starch absorbs excess enthusiasm (read: sweat), sage tackles the whiff-makers, and aloe keeps things charmingly calm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGloriously Green\u003c\/strong\u003e: Certified by ECOCERT and COSMOS, free from aluminium, alcohol, baking soda or anything too shouty. Oh, and it’s vegan—so your conscience and your armpits can both sleep at night.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNo Drama Formula\u003c\/strong\u003e: Dries quickly, stays put, and has the decency to not interfere with your clothes or your social standing.\u003c\/p\u003e\u003ch3\u003eProduct Details:\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eSkin Friendly\u003c\/strong\u003e: Non-comedogenic and gentle, even on underarms that seem to startle easily.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLovely for All\u003c\/strong\u003e: A light essential oil fragrance that flatters everyone from the rugged to the refined.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSlightly Famous\u003c\/strong\u003e: Winner of the 2022 Beauty Shortlist Wellbeing Awards, which we imagine makes it something of a deodorant celebrity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePick up yours now and be the sort of person whose underarms could be described as ‘rather good’ before it becomes terribly mainstream.\u003c\/strong\u003e\u003c\/p\u003e","brand":"LUUV","offers":[{"title":"Default Title","offer_id":45992054489316,"sku":"4744695010512","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/luuv_deodorant_lgrass.png?v=1737644075"},{"product_id":"biolift-exoxome-hyaluronic-serum-cosmos-30-ml","title":"Radiance Boosting Face Serum 30ml","description":"\u003ch2\u003eGloriously Radiant Skin, in a Bottle\u003c\/h2\u003e\u003cp\u003eLook, it won’t solve world peace or feed your cat, but this Radiance Boosting Face Serum is rather good at making your skin look considerably less tired. With a marvellous duo of plant-derived exosomes and hyaluronic acid, it sends a gentle nudge to your complexion to pull itself together and be its best, most luminous self.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Radiance Boosting Face Serum?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFirmer Look:\u003c\/strong\u003e These sophisticated little exosomic peptides are like the sort of gym instructor who’s polite but persuasive, helping your skin improve its posture, so to speak.\u003cbr\u003e\u003cstrong\u003eDrenching Hydration:\u003c\/strong\u003e Brimming with hyaluronic acid, it’s fabulously good at giving that dewy, just-got-out-of-a-spa look, even if you’ve barely made it out of bed.\u003cbr\u003e\u003cstrong\u003eSmoother Appearance:\u003c\/strong\u003e Fine lines and visible pores? This serum has a quiet word with them, resulting in softer, more confident skin.\u003cbr\u003e\u003cstrong\u003ePositively Gentle:\u003c\/strong\u003e Fragrance-free and certified organic, it’s suitable for even the moodiest complexions.\u003c\/p\u003e\u003ch3\u003eProduct Details:\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHigh-Potency Peptides:\u003c\/strong\u003e Features a billion-level punch to support skin repair at the cellular level\u003cbr\u003e\u003cstrong\u003eCertified Organic:\u003c\/strong\u003e 20.82 percent organic and 99.78 percent natural. 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It works rather cleverly behind the scenes to bring back that properly fresh, marvelously glowy look you vaguely remember from your twenties.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Radiant Skin Cream?\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003ePeptide Boost for Collagen:\u003c\/strong\u003e Powered by plant-based exosomes, this cream quietly nudges your skin to produce more collagen, which is incredibly helpful in the ongoing fight against gravity and time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHydration That Lasts:\u003c\/strong\u003e With multi-weight hyaluronic acid, it keeps your complexion bouncy, juicy and just the right amount of smug.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSupple Smoothness from Squalane:\u003c\/strong\u003e Think velvet, but on your face. 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