{"title":"BellaMoon","description":"\u003ch2 style=\"text-align: center;\"\u003eBorn from exhaustion. Designed with love. The world's first lie-down breastfeeding pillow.\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eThe story of BellaMoon begins with Bella — founder Irene Breen's daughter, born in Belfast, and a baby who fed on demand every two hours. Exhausted but determined to continue breastfeeding, Irene researched how other mothers coped and discovered the universal lateral breastfeeding position: lying on your side, feeding your baby next to you, getting something approaching rest in the process. She couldn't find a pillow designed for it. So she designed one herself. BellaMoon was born.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eOver two years of design, development and testing with infant sleep specialists at a UK university later, BellaMoon launched as the world's first modular pregnancy and lateral breastfeeding pillow — a product that no one else makes, doing something that millions of mothers needed. The flagship 3-in-1 Pregnancy and Nursing Pillow transforms from full-body pregnancy support to nursing pillow to baby lounger and sitting support. The covers are 100% organic cotton, OEKO-TEX Class 1 certified, washable and beautiful — designed in collaboration with Irish artist Eilis Galbraith in floral prints worth keeping on display. Stocked at Boots, Natural Baby Shower and trusted by parents worldwide.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eFind BellaMoon in our \u003ca href=\"https:\/\/rokkatei-eshop.mom\/en-eu\/collections\/baby-kids\"\u003eBaby + Kids\u003c\/a\u003e collection and our \u003ca href=\"https:\/\/rokkatei-eshop.mom\/en-eu\/collections\/gifts-for-her\"\u003eGifts for Her\u003c\/a\u003e edit — one of the most thoughtful new baby gifts available. For more considered baby essentials, explore \u003ca href=\"https:\/\/rokkatei-eshop.mom\/en-eu\/collections\/the-baby-hamper-company\"\u003eThe Baby Hamper Company\u003c\/a\u003e and our \u003ca href=\"https:\/\/rokkatei-eshop.mom\/en-eu\/collections\/baby-kids-accessories\"\u003eBaby + Kids Accessories\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eDesigned by a mum. For mums. Because rest matters too.\u003c\/p\u003e","products":[{"product_id":"feeding-pumping-privacy-cover-sweet-wild","title":"Nursing Privacy Cover in Sweet and Wild","description":"\u003ch2\u003eFeed Your Baby with a Bit of Dignified Privacy\u003c\/h2\u003e\u003cp\u003eLook, we all know that breastfeeding in public can feel rather like performing at the West End without having rehearsed your lines. This nursing cover rather sorts that out. Designed for mothers who'd rather get on with feeding their little one without an audience, it gives you the privacy you deserve while keeping things properly comfortable for baby.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Nursing Privacy Cover\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eAiry and Private Environment:\u003c\/strong\u003e The structured design creates a gentle, breathable space where your baby can feed without feeling cramped, while you maintain full visibility of your little one.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStays Exactly Where You Need It:\u003c\/strong\u003e The boned neckline keeps everything in place, so you're not constantly adjusting things like some sort of flustered magician.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUtterly Fetching Design:\u003c\/strong\u003e Available in Sweet and Wild patterns because feeding shouldn't require you to abandon your sense of style entirely.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRidiculously Easy to Use:\u003c\/strong\u003e Simply slip it over your head and you're sorted. No faffing about with complicated fastenings.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eConstruction:\u003c\/strong\u003e Structured fabric with reinforced neckline boning\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e Simple over the head loop design\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCoverage:\u003c\/strong\u003e Full privacy for parent and baby during feeding or pumping\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePatterns:\u003c\/strong\u003e Sweet and Wild designs to suit your taste\u003c\/p\u003e\u003cp\u003eMothers across the country have discovered that a bit of privacy makes the whole feeding experience rather more pleasant. If you're tired of feeling exposed during those crucial feeding moments, this cover truly is rather good. Order yours today and reclaim your peace of mind.\u003c\/p\u003e","brand":"BellaMoon","offers":[{"title":"Sweet \u0026 Wild","offer_id":47011627729124,"sku":"BM-NC-SWEET","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/5060756501485.jpg?v=1762946417"},{"product_id":"feeding-pumping-privacy-cover-feather-nest","title":"Feeding and Pumping Privacy Cover Feather Nest","description":"\u003ch2\u003eDiscreet Nursing Made Rather Marvellous\u003c\/h2\u003e\u003cp\u003eLook, we understand. Public feeding can feel a touch awkward, and you deserve a moment of privacy that doesn't make you feel like you're hiding in a wardrobe. This rather fetching nursing cover gives you the breathing room and dignity you've quite earned.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Feeding and Pumping Privacy Cover\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eAiry Privacy Design:\u003c\/strong\u003e Structured to create a peaceful, private environment for your little one while you maintain full view. Your baby gets shade and comfort, you get a glorious sense of calm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEffortlessly Put On and Off:\u003c\/strong\u003e A simple over the head loop means no wrestling with clasps or fastenings when you're juggling a baby and your sanity. Rather good design, if we do say so.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStays Perfectly in Place:\u003c\/strong\u003e The boned neckline keeps everything where it ought to be, so you're not constantly readjusting whilst trying to look composed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStylish and Discreet:\u003c\/strong\u003e Because nursing covers needn't look like nursing covers. This one is delightfully made and won't draw unnecessary attention.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e Structured with boned neckline support for stability\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFastening:\u003c\/strong\u003e Slip-on over the head loop for quick, fuss free use\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Provides ample coverage and viewing space for both you and baby\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyle:\u003c\/strong\u003e Beautifully crafted in a timeless design that works with any wardrobe\u003c\/p\u003e\u003cp\u003eDiscover the rather splendid difference a well designed cover makes. Your nursing moments deserve this level of care and thought.\u003c\/p\u003e","brand":"BellaMoon","offers":[{"title":"Feather Nest","offer_id":47011627761892,"sku":"BM-NC-NEST","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/5060756500136.jpg?v=1762946417"},{"product_id":"feeding-pumping-privacy-cover-waterleaves","title":"Nursing Privacy Cover in Waterleaves","description":"\u003ch2\u003eFeed Your Baby with Quiet Confidence\u003c\/h2\u003e\u003cp\u003eThere's something rather marvellous about reclaiming a moment of privacy when you're out and about with your little one. 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Beautifully simple, really.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelightfully Stylish:\u003c\/strong\u003e The Waterleaves pattern is rather fetching without being fussy. You'll actually look forward to using it.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e Structured feed cover with reinforced neckline support\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePattern:\u003c\/strong\u003e Waterleaves\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFastening:\u003c\/strong\u003e Simple over the head loop\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Breastfeeding in public spaces, restaurants, travel, visiting friends and family\u003c\/p\u003e\u003cp\u003eMotherhood is splendid enough without compromising on comfort or discretion. 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Enter our Body Pillow in Wild Parsley, a rather splendid bit of design that wraps around you like a supportive friend who knows when to keep quiet.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Body Pillow\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFull-Body Support:\u003c\/strong\u003e Whether you're expecting, recovering from surgery, riding out hormonal shifts, or simply desperate for a decent night's sleep, this C-shaped wonder has you covered from head to toe. Beautifully crafted to cradle your body with genuine thoughtfulness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAward-Winning Design:\u003c\/strong\u003e We won't bore you with technical specifications, but let's just say people rather like it. The gently curved shape isn't just marvellous to look at, it actually works.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVersatile Comfort:\u003c\/strong\u003e Perfect for relaxing on the sofa, lounging while you read, or that glorious moment when you finally sink into bed. 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Don't leave yourself another evening without proper support.\u003c\/p\u003e","brand":"BellaMoon","offers":[{"title":"Wild Parsley","offer_id":47011627827428,"sku":"BM-BDY-PARS","price":35.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/Wild_Parsley_AMAZON_USA_Diagram_Body_Pillow_1_-min.png?v=1762946421"},{"product_id":"body-pillow-sweet-wild","title":"Body Pillow Sweet and Wild","description":"\u003ch2\u003eThe Body Pillow That Actually Gets You\u003c\/h2\u003e\u003cp\u003eLook, we know what you need. A pillow that doesn't judge you for your rather particular sleeping positions, your late-night scrolling marathons, or your completely reasonable desire to be supported from head to toe like the precious human you are. 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Give yourself the comfort you've rather been putting off.\u003c\/p\u003e","brand":"BellaMoon","offers":[{"title":"Sweet \u0026 Wild","offer_id":47011627892964,"sku":"BM-BDY-SWEET","price":35.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/Sweet_Wild_AMAZON_USA_Diagram_Body_Pillow_Sweet_and_Wild-min.png?v=1762946423"},{"product_id":"bellamoon-pillow-storage-bag","title":"Pillow Storage Bag in Natural Canvas","description":"\u003ch2\u003eThe Rather Sensible Way to Store Your Pillow\u003c\/h2\u003e\u003cp\u003eLook, we'll be honest: pillows deserve better than being shoved in a cupboard and forgotten about. Our reusable canvas storage bag is rather good at keeping yours fresh, protected, and decidedly less... well, dusty. 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